Promote public debate and inform policy to facilitate a vibrant, dynamic media landscape
The BAI will facilitate a mix of voices, opinions and sources of news and current affairs in audio-visual media which enhances democratic debate and active citizenship in Ireland. We aim to foster a media landscape that is representative of, and accessible to, the diversity of Irish society and
that fosters and promotes quality programming in the Irish language. We will develop the understanding, engagement and participation of the public in an evolving media landscape.
The BAI’s vision is for an Irish media landscape that reflects and shapes who we are. The phrase ‘who we are’ is intended to affirm our distinctive linguistic and cultural heritage while embracing all the diverse and multiple strands which go to make up Irish identity or identities in a global world.