The BAI will value data, information and knowledge and continue to ensure it has processes and relationships in place that allow it to access current and accurate information to inform its role.

BAI Commitment

The BAI is committed to developing its own knowledge and expertise to inform and support the quality of its decision making.

Research is a key activity for the BAI in this regard and helps us to ensure that our decision-making is informed and evidenced-based.  In tandem with other information gathering activities, such as public consultations and conversation events, research contributes to the development and review of our programming codes, rules and other policy documents.

The types of research undertaken by us along with a list of current and past research activities is outlined in this section of the website.

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Types of Research

The BAI uses a variety of research methods when carrying out its work.  It will select the most appropriate research method after considering the information requirements, costs and timeframes.

Research methods may include:

  • In house research (such as operational reviews, stakeholder and public consultations)
  • Development of Partnerships/Sponsor
  • Commissioning of specific research activities (such as questionnaires, one-to-one interviews, focus groups etc).

The BAI also subscribes to a number of external research reports such as JNLR and Nielsen.

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Current Research Activities (part 1)

BAI/Trinity School of Law Essay Prize 2018

In partnership with the Trinity College School of Law, the BAI is publishing an essay on the topic of EU media regulation prepared by the top student taking the module EU Digital Single Market: Media regulation as part of the postgraduate LL.M programme in Trinity College Dublin.  This initiative is designed to promote public debate about media policy and practice. The 2018 winning essay focuses on the ‘country of origin’ principle in the EU Audiovisual Media Services Directive and the challenges of Brexit. It was written by Lucas Volman and is edited by Dr Ewa Komorek assistant professor, Trinity College.

“Is the cornerstone loose? Critical analysis of the functioning of the ‘country of origin’ principle in the Audiovisual Media Services Directive, taking into account the rapid changes in the audiovisual industry and the recent challenges brought by Brexit

– Lucas Volman, LL.M (Trinity College Dublin)

You can find a copy of the essay here

Reuters Digital News Report (June 2018)

The BAI facilitated the inclusion of Ireland in this international research project as part of its work on media plurality in Ireland.  To maximise the use of the data, the BAI partnered with the Institute of Future Media and Journalism (FuJo) at DCU to produce a more detailed Irish specific report.

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Current Research Activities (part 2)

Tracker survey 2016-18

The BAI has recently begun the process of establishing a tracker survey to provide information on the public opinion/perception of public service broadcasting in Ireland in terms of value and importance and how broadcasting services in Ireland deliver on particular legislative and other regulatory objectives.

The results are expected to be published in 2018.


The JNLR (Joint National Listenership Research) is a joint industry research project conducted on behalf of the Irish radio industry.

The primary objective of the JNLR survey is to provide reliable estimates of audiences to National, Regional and Local Radio, as a basis for the planning of advertising schedules. The secondary objective is to provide radio audience estimates to facilitate programming analysis/planning.  Reports are published on a quarterly basis each year.

The JNLR summary information tables are available in the publications section of this website.

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Media Research Funding Scheme

The Media Research Funding Scheme provides funding to academics to conduct media related research on topical issues pertaining to the broadcasting industry. It has been designed to:

  • develop and maintain links between the BAI, third level institutions and the broadcasting sector
  • drive quality research initiatives to provide a strong evidence base to the regulatory environment of the BAI’s work
  • provide research that will facilitate the BAI in meeting the needs of viewers and listeners in Ireland.

The most recent commission has been a project on the underrepresentation of women on the Irish airwaves which has been carried out by the National Women’s Council of Ireland and DCU.

The research, published in November 2015,  documents the current levels of female participation in current affairs radio programming and identifies issues arising at production level, which may be contributing, to lower levels of participation.

More information on the Media Research Fund 2016 can be found here.

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Previous Research Activities

On completion of any research activity, the BAI publishes the outcomes including posting the reports to the publications section of this website.  The following is a list of the reports issued this year.

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