Sound & Vision 4 will support radio and television programmes on public, commercial and community broadcasting channels that meet the legislative requirements in terms of availability to Irish audiences. It offers funding support for the production of new quality television and radio programmes on the following four themes: a) Irish culture, heritage and experience; b) Adult Literacy or Media Literacy; c) Global issues; and, d) Irish language.
The BAI accepts applications covering all programming formats and genres with the exception of programmes which are produced primarily for news and current affairs. Applications may be submitted by television or radio broadcasters or by independent producers. There are eligibility criteria which set the minimum standard which must be achieved in order to be eligible to apply for funding. This includes: a) Requirement to broadcast (broadcaster letter); b) peak broadcasting (as defined by BAI); c) Access (facilitate the understanding and enjoyment of television programmes by people who are deaf or with hearing difficulties and/or people who are blind or partially sighted); and, d) exclusions (i. activities not directly related to programme-making or delivery, ii. capital funding or iii. depreciation).
Digital First Principle
The BAI is of the view that the new Scheme must be broadcast based given the findings of the review report, but must also take cognisance of the emerging consumption patterns of younger audiences. In this regard,
it is proposed to permit successful applicants to distribute resultant content on digital platforms in advance of being broadcast (‘digital first’ as opposed to ‘digital only’). For example, this may include podcasting for radio content. The parameters for this principle will be set out in any relevant guidance documentation if the proposal is in the final Scheme document.
The BAI will implement such ancillary measures as it deems appropriate to support the achievement of the objectives of this scheme. This could allow, but is not limited to, measures to assist community broadcasters to meet their social benefit obligations,
or measures to support adult/media literacy or global issue initiatives and/or the provision of some development support for programmes to address themes, genres or formats underrepresented in the general applications received and/or for partnerships with like-minded bodies.
2. Are you satisfied with the proposed scope of Sound & Vision 4 as set out? Please set out your rationale.
3. What are your views on the digital first principle?
4. If you support the digital first principle, what practices could the BAI adopt with a view to successfully implementing this digital first principle?
5. Do you think it is appropriate that the Authority would re-focus its approach to how it employs Ancillary Measures including greater focus on the scheme objectives of adult/media literacy and global issues? Please explain. If yes, what practices could the BAI adopt with a view to successfully achieving these objectives?
6. Should the BAI establish particular Ancillary Measures to support a) community broadcasting and b) local broadcasting? If yes, what in your view would be the best approach, or approaches, to any such funding initiatives and please set out your rationale.