To promote a plurality of voices, viewpoints, outlets and sources in the Irish media
The BAI’s objectives for 2017-19 are organised under five strategic themes: 1) Promoting Diversity and Plurality; 2) Achieving Excellence and Accountability; 3) Communicating and Influencing; 4) Empowering Audiences; and,
5) Enhancing Innovation and Sectoral Sustainability. The inclusion of the latter theme reflects our acknowledgement of the pressing challenges in this area. The Strategy Statement identifies the outcomes expected by 2019 in relation to each objective.
The BAI will actively support an increase in the production and availability of Irish content, particularly in the Irish language and the development of sustainable funding models for the audio-visual sector. These objectives are ambitious but we believe they are achievable with the input and support of all our stakeholders.