BAI and IFB Report Calls for Government Policy for Training for the Film, Television and Animation Sector and Strengthening of National Agency for Screen Training

A strengthened national agency focusing on training and skills for the Irish film, television and animation industries is needed to provide the strategic foundation for skills development in the audio-visual sector, in order to drive growth. This is one of five key recommendations from a Crowe Horwath report published today (06/09/17) by the Broadcasting Authority of Ireland (BAI) and Bord Scannán na hÉireann/the Irish Film Board (IFB), outlining mechanisms to take advantage of the considerable future potential for job creation in the screen industries.

The report also recommended that a national comprehensive strategy should be developed by Government with the objective of growing the screen sector and maximising potential growth. The development of skills and talent across the film, television and animation sector must become a crucial component of Government policy across the departments of Communications, Culture, Education and Enterprise and Jobs. This is key to realising the potential growth and job creation opportunities that the screen industry can bring to Ireland.

The report was jointly commissioned by the BAI and the IFB to examine the current policy context in relation to the audio-visual industry, and to develop a national strategy for the development of skills and talent of those working within the sector. The research for the report included extensive in-depth consultation with education and training providers, screen industry representatives and statutory bodies.

Recommendations outlined in the report highlight opportunities for improved co-ordination and stronger links between training and education providers and the audio-visual industry. The BAI and the IFB see this report as complementary to the work of Creative Ireland in that it promotes coordination, vision and leadership with regard to skills development in the audio-visual industry.

Key recommendations outlined in the report are:

  • A national strategy for the audio-visual industry in Ireland to provide the strategic foundation for ongoing development of policies and plans in respect of audio-visual sector skills.
  • A focused, well-resourced agency to drive skills and talent development
  • The development of baseline employment and course data
  • The alignment of quality course provision with industry needs
  • A cohesive approach to ensure a sustainable funding basis for skills and talent

James Hickey, Chief Executive of the IFB said: “From the work carried out in this report, in the short term there is a clear necessity for Screen Training Ireland to be properly resourced and strengthened in order to future proof the training needs of the screen industries across film, TV and animation.

“Looking at the bigger picture, the sector offers huge potential for growth and job creation provided that the necessary skills needs are met within the industry. We would urge Government to work closely with both the IFB, the BAI, the third level institutions and all those with a stake in the screen industries to determine a national focus and framework to provide the necessary training to achieve this future potential growth.”

Commenting on the report, Chief Executive of the BAI, Michael O’Keeffe said: “The Irish screen content production sector is highly active and recent years, in particular, have seen Irish productions achieve an outstanding level of success, both domestically and on the international stage. We consider it very important that the audio-visual industry receives the required support in skills development and that this is underpinned by a policy framework that ensures the sustainability and growth of this sector.

“This report carefully examines the current context for screen production in Ireland, and the BAI is looking forward to working in collaboration and partnership with the IFB on the implementation of the most salient recommendations for our agencies. We also look forward to engaging with the relevant Departments in relation to the strategic observations and recommendations made.”

The report is available to download here.



Louise Ryan, Marketing and Communications Manager, Bord Scannán na hÉireann/the Irish Film Board, / 086-329-7819