The BAI Sponsorship Scheme is undertaken annually within the context of the BAI’s Communications Plan. The plan seeks to deliver on the strategic objectives of the organisation that are contained in the BAI Strategy Statement 2014 – 2016.
Sponsorship is an important tool that enables the BAI to communicate to a range of stakeholder groups. It raises awareness of the organisation’s strategic objectives and activities. It also assists in positioning the organisation.
By offering sponsorship support to events/activites, the BAI is contributing to the growth and continued development of the audiovisual industry in Ireland.