BAI receives 227 submissions to consultation on Children's Advertising Code Review

The Broadcasting Authority of Ireland (“BAI”) has received 227 submissions in response  to its recent public consultation on how food and drink should be commercially promoted to children in the broadcast media. Responses came from a wide variety of sources including members of the public, the broadcasting sector, politicians, NGOs and other groups representing the food and drink production sector, the health sector and the diet and nutrition sector.

The consultation, launched in August, forms part of a review by the BAI of the diet and nutrition rules contained in its Children’s Commercial Communications Code. The submissions will be reviewed by the BAI Executive and by experts in advertising and nutrition science and presented to the Authority for consideration in December.

Michael O’Keeffe, Chief Executive of the BAI said: “I would like to sincerely thank all of those who submitted responses to this phase of the consultation process. The quantity and quality of the submissions received is a clear demonstration of the strong and varied interest that exists regarding this topic.”

In the event that the BAI decides to propose amendments to the existing rules, a second public consultation on a draft set of revised rules will be undertaken. It is expected that any such consultation would happen in the first quarter of 2012.

Media Queries to:

Brian Furey


01 6441200