This serving of the needs of Irish society and viewers and listeners is our main function.
The public interest is central to all organisational decision making. An important component of serving such needs is to ensure that viewers and listeners in Ireland have access to high quality programming that reflects their concerns and experience, informs and enables their participation in a democratic society as global citizens and represents a full range of audience interests, presenting and involving all sections of society.
The BAI will secure access for viewers and listeners to a diversity of Irish programming from a range of Irish broadcasters across all relevant platforms.
In the respect of Plurality, the BAI will deliver plurality in Irish broadcasting, to ensure that the viewer and listener have access to a multiplicity of providers offering voices and viewpoints, in whose comprehensive range they can have confidence and trust.