The BAI will value data, information and knowledge and continue to ensure it has processes and relationships in place that allow it to access current and accurate information to inform its role.

BAI Commitment

The BAI is committed to developing its own knowledge and expertise to inform and support the quality of its decision making.

Research is a key activity for the BAI in this regard and helps us to ensure that our decision-making is informed and evidenced-based.  In tandem with other information gathering activities, such as public consultations and conversation events, research contributes to the development and review of our programming codes, rules and other policy documents.

The types of research undertaken by us along with a list of current and past research activities is outlined in this section of the website.

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Types of Research

The BAI uses a variety of research methods when carrying out its work.  It will select the most appropriate research method after considering the information requirements, costs and timeframes.

Research methods may include:

  • In house research (such as operational reviews, stakeholder and public consultations)
  • Development of Partnerships/Sponsor
  • Commissioning of specific research activities (such as questionnaires, one-to-one interviews, focus groups etc).

The BAI also subscribes to a number of external research reports such as JNLR and Nielsen.

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Current Research Activities (part 1)

Tracker survey 2015

The BAI has recently begun the process of establishing a tracker survey to provide information on the public opinion/perception of public service broadcasting in Ireland in terms of value and importance and how broadcasting services in Ireland deliver on particular legislative and other regulatory objectives.

The results are expected to be published in 2017 and 2018.

Reuters Digital News Report (June 2017)

The BAI facilitated the inclusion of Ireland in this international research project as part of its work on media plurality in Ireland.  To maximise the use of the data, the BAI partnered with the Institute of Future Media and Journalism (FuJo) at DCU to produce a more detailed Irish specific report.

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Current Research Activities (part 2)

2015 Sectoral needs analysis

This is a joint venture between the Irish Film Board and the BAl and involves the production of a National Strategy for the development of skills and talents of those within the audiovisual industry (e.g. writers, producers, actors).  It is expected that the final report will be published in 2017.


The JNLR (Joint National Listenership Research) is a joint industry research project conducted on behalf of the Irish radio industry.

The primary objective of the JNLR survey is to provide reliable estimates of audiences to National, Regional and Local Radio, as a basis for the planning of advertising schedules. The secondary objective is to provide radio audience estimates to facilitate programming analysis/planning.  Reports are published on a quarterly basis each year.

The JNLR summary information tables are available in the publications section of this website.

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Media Research Funding Scheme

The Media Research Funding Scheme provides funding to academics to conduct media related research on topical issues pertaining to the broadcasting industry. It has been designed to:

  • develop and maintain links between the BAI, third level institutions and the broadcasting sector
  • drive quality research initiatives to provide a strong evidence base to the regulatory environment of the BAI’s work
  • provide research that will facilitate the BAI in meeting the needs of viewers and listeners in Ireland.

The most recent commission has been a project on the underrepresentation of women on the Irish airwaves which has been carried out by the National Women’s Council of Ireland and DCU.

The research, published in November 2015,  documents the current levels of female participation in current affairs radio programming and identifies issues arising at production level, which may be contributing, to lower levels of participation.

More information on the Media Research Fund 2016 can be found here.

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Previous Research Activities

On completion of any research activity, the BAI publishes the outcomes including posting the reports to the publications section of this website.  The following is a list of the reports issued this year.

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